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how others have done it > ice cream or ice caps |
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ice cream or ice caps |
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Designed by Rob Maslin with
graphics by Karen Laquoix, this packaging concept for ice-cream aims to “create a narrative and link the effect of
consuming the Ice Caps with the effect of consuming goods” and "open a
discussion with the consumers whereby they consciously balanced their
pleasure with the implications of their choices"[1].
As the ice cream is consumed the ice
cap disappears. The messages on the inside of the tub seek to promote an
awareness of the environmental issues involved.
This concept won
Second Prize at the Valpack Awards 2008.
For more information on this concept visit:
http://robmaslin.co.uk/valpack.html |
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© Maslin, 2008 |
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References:
[1] Maslin. R (2008), ‘Ice Cream or
Ice Caps – 2008’, http://robmaslin.co.uk/valpack.html (accessed
September 2008) |
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This content was
updated:
14/07/2011
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