The Energy Tree is a conceptual device which monitors
household energy use and recycling practices. Drawing data from the
electrical sockets and devices plugged into the supply, it provides
visual feedback via an information display panel detailing energy
consumption.
In the longer term, the Energy Tree
would encourage energy-efficient behaviour by creating an emotional bond
between the user and a living tree embedded in the device. The tree
would not need conventional care and maintenance. Its well-being would
be dependant on how well the user utilised their energy supply. If the
user acted in an energy-efficient manner the Energy Tree would provide
the real tree with the water and nutrients it needs to grow and
flourish. If the user was wasteful and inefficient with their energy
consumption the Energy Tree would poison and malnourish the tree,
eventually letting it die.
By placing the onus of responsibility of the living tree's health on the
user and their ability to conserve and reduce energy the designer
creates a strong incentive for behaviour change. The user will be
concerned about the tree's well-being and if they neglect it they will
see the direct results of their actions and feel guilty. However, the
time taken for the living tree to respond to any changes in its care may
weaken the 'cause and effect' relationship. It may be better to provide "instantaneous feedback of a behaviour change rather than waiting days
and days for the live tree to respond"[1]
The Energy Tree was designed by Ben Arent an
undergraduate product designer at Middlesex University for Microsoft's
Start Something PC Competition, in 2007.
For more information about the Energy Tree visit:
http://benarent.co.uk/portfolio/energy_tree/energytree.php