Consumer behaviour contributes significantly to society’s impact on the environment. Through products, designers can shape consumption activities and bridge the intention - behaviour gap between values and everyday user actions. Design for sustainable behaviour is an emerging activity under the banner of sustainable design which aims to reduce the environmental and social impacts of products by moderating users’ interaction with them. 'design-behaviour' is a resource specifically developed to raise awareness of design for sustainable behaviour and to support designers and engineers in applying DfSB strategies in their teaching, practice and research.

The content of this website builds on the doctoral findings of Dr Debra Lilley and research carried out by the Sustainable Design Research Group, Loughborough Design School. It is not intended to be viewed as a "how to" guide but as a starting point to spark ideas and promote discussion. You can use this site to find information about Design for Sustainable Behaviour (DfSB) and learn how others have applied DfSB strategies in practice.

Bear in mind that Design for Sustainable Behaviour (also known as "Design with Intent") is not an absolute proven science but an evolving theory so please feel free to contribute to or even disagree with the ideas presented in this website by e-mail to debra.